When is a crisis....

When is a crisis not a crisis? When you have the support of good communication expert to manage and mitigate the risk .

Good communications people come into their own when there's a crisis. In many organisations it's precisely because there has been a damaging reputational crisis that they've subsequently invested in communications support - almost as as organisation's insurance policy against future crisis.

The key to managing a crisis is being aware of the risk in the first place. Any organisation that wants to gets the best from their investment in communications staff will involve them in every aspect of their business. It's only by knowing what's going on that communications staff can identify the risk of a reputational crisis and put plans in place to mitigate the risk or manage the crisis when it hits.

Too often communications staff only know about trouble when the media storm hits - and starting off on the back foot is never a good place to be when managing potential damage to an organisation's or business' reputation.

If you care about the reputation of your business or organisation then you'll invest in good communication support. Sentry PR can help advise on the support you need or even provide that support - contact us for a no obligation chat about how we can help guard against or manage a crisis for your business or organisation. Call Caroline on 0780 7671728 or email carpar@live.co.uk